I observe and think, therefore I chronicle and speak.

Friday, May 27, 2011

11 Reasons An Upcoming Nigerian Artiste May Never Make It

Over time, I have come to critically observe the contemporary Nigerian music industry and I’ve questioned the many factors that surround it. Eventually I was able to come to conclusions as to why this is like this and that is like that, and with my knowledge in the creative advertising and case studies was able to reach these conclusions as to why many newbies in the industry get it wrong.



Image: Kimson Masters for The Kush Chronicles

1. You steal beats from already famous hits for your debut.

Unless you’re already successful or you have well connected persons pushing you on the scene, try not to steal beats from already existing hits for your debut album. It doesn’t project you as an original. You’ll get to be seen as someone riding on the success of another artiste. Well…except you are able to make your song far more interesting than that of the original such that people hardly even notice the borrowed element.



2. You’re afraid to experiment with tunes, beats and lyrics.

If you’re not a daring artiste then you may be missing out on opportunities to come out with unique productions. Check out those who did it – Dbanj and Don Jazzy’s manner of fusions that set their music apart. Or check out Kas who sings in monotone and combines it with crazy beats. And if want an international example, explore the works of Robert Kelly (R.Kelly). What’s the result? You can see it all on the charts.



3. Your videos consist of you in sunshades and sexy girls dancing around you.

This has fast become a cliché in most music videos today. Just tune into any Nigerian TV station during lunch hour or in the late evenings today and you’ll discover that 80% of the music videos being played all look like this.

I’ve already talked about the sunshade issue in an earlier post. It hides your identity; it kills the perception of your facial representation as a brand (I hope I made sense with that). Let your face register as the REAL artiste with your audience. Nothing’s bad with wearing them, only don’t make it a brand thing. It makes you look like every other artiste.

And you singing all through the video with sexy girls dancing around you is overrated and only shows lack of creativity. In case you don’t know, your video strongly markets you as a brand; a perception of you is created in your video and when a video shows creativity, it becomes more memorable and gives people a reason to talk about it. When your song is not too good, you still have the opportunity to make an imapct if you’ve got a superb video.



4. Your videos also showcase you drinking alcohol, smoking and flashing cash and jewelry.

This does not tell the audience how cool you are because it only shows that you have low self esteem. Why would you flash all the cash to let people know you don ‘hammer’? It’s the cheapest way for a failing artiste to lie about his/her status and believe me, your audience know better. Display of alcohol and splashing it about is not a trendy thingy either. It’s been way over-used and is usually a useless element that’s of no significance to the video. Except your song talks about booze, adding it adds no color or essence to your video.



5. Almost all your tracks have been auto-tuned

For those who may not know what the ‘Auto-tune’ is, it’s the part or plug-in of the software used in recording studios to manipulate your vocals to sound better or different. This was an effect pioneered by the Late Roger Troutman back in the 80’s with his Talk box, a device attached to his keyboard to give his voice different effects.

Thanks to the computer, American artistes like T-pain and Lil’ Wayne have helped bastardize it. The same also goes for Naija artistes who are indulging in massive auto-tuning. It’s become so rampant in contemporary Naija music. Now anybody can release an album; many so-called upcoming artistes with bad voices now auto-tune the living daylights out of their vocals and fool the public into thinking they can sing. But they can’t keep up the façade for long – wait till the time comes for them to perform live. That’s when you know who can truly sing! As an upcoming artiste, its better you stick closer to your real voice so that you don’t traumatize your audience when it comes to the live performance.



6. You’re always showcasing yourself as a ‘bad boy' in your music and videos.

Many artistes think the ‘bad boy’ image is dope. LOL! It’s not. Why? In a society like ours you can’t afford to be a bad example on the entertainment circuit if you intend to stay relevant. Upcoming artistes should realize that artistes can also become ambassadors which means someone who cuts a responsible image; someone the society wouldn’t mind being a mentor to their children. Taking such positions would mean more exposure, publicity and endorsement deals for the artiste. Can a ‘bad boy’ or ‘bad girl’ be given such a role? I mean, imagine a Terry G who glorifies internet scam or a Kelly Handsome who fights in public being made a role model for kids…Not!



7. The themes of most of your songs are about making money and spending it lavishly.

Just as mentioned in the 2nd point, you’ll only be tooting your horn arrogantly but will only sound like you’ve got a low self esteem. Why not teach people about what it takes to make it and not what it takes to show it?



8. You only offer to perform at a live event if offered money.


Many upcoming artistes make the mistake of being too focused on the money they’d end up making after a performance. Mind you, you’re a nobody and nobody likes to hire a nobody to perform. But people will allow you to perform if you make it free.

Always offer to perform for free in any event you get the opportunity to show yourself. In due time, your popularity will build and by them you would have trained yourself in live performance, gotten to meet others you can learn from. Once you become known, you can begin to attach a price to yourself.



9. You shoot your video by yourself

Especially when you’re not trained to shoot videos, don’t ever attempt to do this. Let a professional do it for you. Your first video should be an investment into a good quality and creative representation because first impression matters and sticks longer. Don’t get overwhelmed by the mentality that you must do everything by yourself.



10. Your mind is warped in the belief that sex sells and you infuse it in your songs

True. Sex sells but only lazy uncreative artistes would go that route. Why? Because it’s the easiest but it’s not memorable because you’ll sound like every other desperate artiste and eventually fade into oblivion.



11. You’ve got no mentor

You’re entering a territory where there are those who already know how the system works and you decide to do it solo? Bad idea. If not for Dbanj’s mentoring, Wande Coal would have been zero. If not for Banky W, Whizzkid would be nowhere, and the list goes on.



Lastly, I’d like to mention that if you’re under the delusion that you can sing when everybody is telling you you can’t, and it is very glaring, please wake up, face reality and find your true calling elsewhere. Don’t wait for some judge at an audition to tell you you sound like crap. Otherwise, good luck with auto-tuning!

PS: Na my own I talk Oh! Everyone is entitled to their own opinion!

26 Screamer(s):

seye said...

Okay let's go over this:

I believe majority of these stereotypes are what brings the artist to notice in Nigeria. Yeah, they are not sustainable qualities but then.... how do you sell your music without all the naked women and a pair of dark shades?

Funny enough the audience will pay more attention to you when you flash all the money and all the alcohol and all the women. We/They want to be fed with things they don't have. They want their desires to be whet.

Dbanj with all his kokos became an ambassador. Why?

LOL@videos being shot by self. That killed Styl Plus.

Ibhade said...

I agree with my brother..i had lost track of music over the years because SOME are just NOISE & NUDITY!

How is baby and mama?...i btw, i like your new outlook....HAPPY DEMOCRAZY DAY.

Myne Whitman said...

I agree with you on most of these. The worst is the autotuning, they've made a mockery of that thing, lol.

But the video with shades and vixens, and music about money and all; it seems it's selling sha. What are those TV or radio thinking I wonder?

NigerianOnDaDL said...

well said...

Ms. Catwalq said...

Check out Episode 2 of Growing Up Naija: Boarding House
Share, comment and subscribe
http://www.youtube.com/watch?v=yM4CTZ9yFkQ

The Corner Shop said...

But Nos. 3-7 are the same for hollywood nau? I agree with the rest though

Adiya
http://thecornershopng.blogspot.com

King Jehosh said...

Thanks Kush C. how I wish most upcoming acts would see this list and stick with it, we would have the best crop of artistes emerging in Naija.

Anonymous said...

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. GoodLuck!

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Blister Whistlero said...

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Anonymous said...



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REAL NAMES....................
STAGE NAME.....................
ADDRESS..........................
PHONE NUMBER...............
AGE...................................
ALL CV SHOULD BE SENT TO gistmecallertunes@gmail.com

Anonymous said...

Gistme communications nigeria ltd, in collaborations with mtn,globacom airtel,etisalat and visafone is currently looking for songs of artistes that will be used as caller tunes in all of the mobile networks in nigeria,we have recently signed an mou with these telecom giants in nigeria to look for songs that will be used as calller tunes for them all artistes that are interested in getting a caller tune endorsement deal with any of the mobile networks,should send thier full cv to (gistmecallertunes@gmail.com) or call 07015484725 for more enquires.All interested artistes should send thier details.
REAL NAMES....................
STAGE NAME.....................
ADDRESS..........................
PHONE NUMBER...............
AGE...................................
ALL CV SHOULD BE SENT TO gistmecallertunes@gmail.com

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If you are an artiste and you have a good beat and song suitable for caller tune,you can forward your details below to our email address on callertune_nigeria2015@outlook.com to get you started.

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Anonymous said...

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daniel ajayi said...

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Storm Records said...

STORM Records Superstars has been away from the Nigerian music industry for a while now, so STORM RECORDS is looking for upcoming talented artistes to come for an audition and the most talented artiste will have a record deal with STORM RECORDS. There will be lots of consolation prizes for the participating artistes.All interested artistes are to send their details via email to (stormrecords0@gmail.com) in the following format: Sponsorship and marketing deal is also available for interested artistes.

NAME…….
STAGE NAME…..
MUSIC GENRE…..
ADDRESS……..
AGE……
PHONE NUMBER……

All entries should be sent immediately as only limited slots available.
BEST REGARDS
STORM RECORDS
AUDITION TEAM 2015
Lagos
Email:stormrecords0@gmail.com
Plot 77, 22b Admiralty Way, Lekki Phase 1, Lagos, Nigeria

YBNL said...

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will have a record deal with YBNL RECORDS
and lots of consolation prizes for the participating
artistes all interested artistes are to send their
details via email to (ybnlrecordlabel20@gmail.com)
in
the following format.
NAME.......
STAGE NAME.....
ADDRESS........
AGE......
PHONE NUMBER......
All entries should be sent via email to
(ybnlrecordlabel20@gmail.com) immediately
because limited slots is available.
BEST REGARDS
YBNL RECORDS
AUDITION TEAM 2016

Bayo Tunde said...

Guy, why u condeming mixtapes, dnt forget banky W's "ebute meta" sometimes artistes lack good producers to make good beats especially those with less cash who can't afford to waste money on dopeless beats, dey just gat to get dope free beats oftheir choice where ever

daniel ajayi said...

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Nelo said...

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Anonymous said...

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Anonymous said...

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FROM THE STABLE OF DESIRE DATING

ORGANIZATION, WE BRING TO YOU THE

BEST SUGAR MUMMY/DADDY HOOK-UP

CONNECTION IN THE WHOLE OF AFRICA.

MR. AKINTOLA +2348165579819 FACEBOOK

CONTACT: BAYO ERNEST AKINTOLA.

THE SOCIETY DOESN'T THINK OLDER

WOMEN EXIST ANYMORE, NOBODY THINKS

THEY FEEL ANYTHING. THE PEOPLE

AROUND OLD WOMEN NEVER REALIZE

THEY ARE GOING THROUGH A TURMOIL,

NOBODY CARE ABOUT THEM. SO WHAT I

AM TRYING TO PORTRAY IS THAT IT'S NOT

OVER UNTIL IT'S OVER.THAT AN OLD

WOMAN IS STILL ALIVE IN MORE WAYS

THAN ONE, THEY STILL HAVE SEXUAL

URGES, PEOPLE FORGET THAT AN OLD

WOMAN IS STILL HUMAN. AN OLD WOMAN

ENJOYS HER SEXUAL LIFE MORE WHEN

SHE NO LONGER THINKS ABOUT

CHILDREN'S SCHOOL FEES, WHEN THE

CHILDREN HAVE ALL GONE TO THEIR

HUSBAND'S HOUSE OR IN SOME CASES THE

BOYS HAVE MARRIED AND IT REMAINS

ONLY THE OLD WOMAN AND HER

HUSBAND. IT NEVER CROSSES OUR MIND

THAT THESE OLD PARENTS CAN STILL GET

ON WHENEVER THEY LIKE. DO YOU KNOW

THAT WHEN AN OLD MAN REALIZE HE IS

FREE FROM CHILDREN BEARING, HE

BECOMES PROMISCUOUS AND THEY ARE

SUSCEPTIBLE TO ALL KINDS OF DISEASES.

BUT THE OLD WOMAN IS CONFINED TO A

CORNER IN THE HOUSE, SO THEY PAY MORE

MONEY TO WHO SO EVER IS READY TO

MINGLE WITH THEM.


HERE COMES THE OPPORTUNITY FOR YOU

TO MEET PEOPLE THAT MATTER'S IN YOUR

SOCIETY , SO GRAB THIS OPPORTUNITY

AND MEET WITH YOUR RICH AND

INFLUENTIAL SUGAR MUMMY, DADDY,

GAY, AND LESBIAN IN YOUR AREA TODAY

AS EASY/FAST AS NEVER BEFORE.WE GIVE

THE BEST BECAUSE WE ARE THE BEST

AGENCY IN AND ACROSS THE GLOBE.

EVERY NECESSARY CHECKUP WE NEED TO

KNOW ABOUT OUR LADIES/MEN THAT WE

HAVE HAS BEEN MADE, AND WE

GUARANTY YOU SUCCESS AND MAXIMUM

SECURITY. SO, GET A SUGAR MUMMY FOR

SEXUAL SATISFACTION AND FINANCIAL

GAIN.

CORPORATE AFFAIRS COMMISSION (C.A.C)

APPROVED. (RC: 127561)

FOR FURTHER INFORMATION/DETAILS,

KINDLY CONTACT THE P.R.O OF DESIRE

DATING AGENCY (MR. BAYO AKINTOLA;

+2348165579819).

IF YOU WANT US TO GET IN-TOUCH WITH

YOU, KINDLY PROVIDE THE INFORMATION

BELOW AND TEXT IT TO MR. BAYO

AKINTOLA +2348165579819,

www.desiredatingagency.blogspot.com

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YOUR AGE................
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