On Ayo Shonaiya's Concerns on Olajumoke Orisaguna's Breakthrough...

I came across this article that featured on Snitchngr.com which was said to have been written by Nigerian Film maker and promoter Ayo Shonaiya on his Facebook page. Though I was unable to find anything like that on Facebook as it was claimed to have been culled from, the piece was however interesting and insightful.

The article surrounded the story of Olajumoke Orisaguna who was catapulted from grass to grace by accidentally photobombing a photo shoot being done for Rap artiste Tinie Tempah.

Her story is heavily trending with serious follow-ups on her progress hitting entertainment/showbiz tabloids and blogs.

Ayo Shonaiya
In the midst of all the razzmatazz, glitz and glamour, Ayo Shonaiya fears that there may be some things that could be dangerously overlooked and I very much agree with him.

There was a statement where he was said to have mentioned that in his line of work, he looks where no one else is looking. Now I liked that because its one thing I always try to do on blogosphere. I could relate with what he said very much because my line of work also had to do with working with models and artistes of all kinds from time to time. What he said was very on-point.

Check out the article if you haven't read it:
At the risk of sounding like a hater, I am genuinely nervous as I read and watch this amazing story of a bread seller, who unknowingly strolls into a Tinie Tempah photoshoot, caught the eye of photographer TY Bello, and almost overnight becomes a global talking point. I must say also, that I absolutely love it.
This type of story gladdens everyone’s heart and serves as inspiration to millions of people that despite your current situation, your good fortune is just round the corner and never loses hope in life.
But, I can’t help but look beyond the fairytale and feel a sense of apprehension at the same time. In my line of work, my job is to look where no one else is looking when it comes to negotiating contracts, maximising earning potential for talent, and pretty much protect such talent, and I pray to God there’s someone doing that for this girl. I have discovered and developed raw talent in my time, some from unknown status to superstardom.

I have met others half way in their progression and developed together, but one thing I’ve never done is base anything on sentiment or “eeeyah”, or “Na only Baba God o…” etc, I am sometimes the one to bring up the unpleasant reality, the reality no one understands until years later.
But I always feel it’s best to understand the whole picture and be prepared for whatever happens next.
When I saw that this Olajumoke girl couldn’t even speak or read English, my first concern was she’s going to be bewildered by a lot of things, especially in the fashion and modelling world in Nigeria. Then the sudden fame and spotlight, which often times can confuse ‘experienced’ talent. There’s also the clamour for her time, makeovers, interviews, and of course the good stuff, endorsements, jobs, goodwill offers and donations (I hear she has 2 kids already).
I’ve seen her take pictures, holding up a Contract (which I hope has been explained to her well as she can’t read it), then the makeovers with heavy make up and lipstick (she looks nothing like the sweet girl we all fell in love with).

Forgive me I’m not a designer o, seeing her dressed in some shine shine outfits, I start to wonder, firstly I hope she’s getting paid well at least, and secondly, most people are only absorbing her story, as most of us don’t really know much about characteristics that suggest a great modelling career.
I really do hope and pray that, whatever happens to Olajumoke from now on, she is well protected.
The fashion and modelling industry (in Nigeria or anywhere in the world) can be the worst place you wanna be when “they” decide you’re no longer happening or trending, or worse, not useful anymore.
You wanna bet that some other models are already beefing her already? And another thing, when the same people who are “tapping into her anointing” now, start to write really disgusting and hurtful comments about her (anonymously of course) on blogs because her own is now getting too much, I hope she has a strong support system in the people that really love and care for her. But for now, Olajumoke ride on and God bless you.
Anyway, that’s my own. Me too I need to go and sell my proverbial bread in the market.” - From Facebook acct of Ayo Shonaiya   

Like I said earlier, this article was claimed to have featured on Ayo Shonaiya's Facebook page but on visiting there, I saw no such thing there; in fact his last entry on the account was on March 10, 2015. So where did this post come from? Was it mentioned on somebody elses page or comment section? If it was then this report was not done properly. I just hope its not a fake story.

Nevertheless, a lot mentioned in there made a lot of sense. Olajumoke needs to be protected....moreso, she needs prayers that will preserve her testimony.

2 Screamer(s):

CherryWine said...

While I agree that she needs to be protected and guided, it is very common for Nigerians to project their own insecurities on a person or an event under the guise of being concerned and this is all I see from the article. There is no job you take on in Nigeria that doesn't require you shinning your eyes. I've seen where an idiot low rent company asked their employees to sign an 18 month non-compete clause. Educated people signed this rubbish. In this country. Should Olajumoke be deprived of a great opportunity because she doesn't speak English? And how does speaking English have anything to do with her being bewildered by the industry? Before the advent of America's Next Top Model, Face of Africa etc, most of the major models we know (Tyra, Naomi, Janice Dickinson) were spotted at shopping malls etc going about their regular business, next thing they know they are walking a runway in Paris. They must have been bewildered too, but the average human has the capacity to adapt, whether or not they speak English. As for contracts, an illiterate jurat is there under the law to protect her. The contracts are meant to be interpreted to her in a language she understands otherwise they are unenforceable against her. Finally on the issue of make up, "not looking like the sweet girl she we knew and loved" and shine shine clothes, people need to get over this crap. As of today, she is a model. When she's at work, she must take on the character required for the shoot. Clearly, in her off work mode, she reverts to being "the sweet girl we all knew and loved". I do agree she must be protected. Maybe some lawyers should look into her contract pro bono. BUT it is a good opportunity that must not be deprived her due to things we think may happen that haven't happened yet. Even if it is 15 minutes of fame, it would change her and her family's life, I pray it is for good. I'm sorry for the epistle but I think people should be more proactive in helping as opposed to taking to social media to project their fears in the guise of concern and being helpful.

Afronuts said...

Well said @CherryWine!